Waldman Diamond Company

Waldman Diamonds Complete to promote Three-Stone Diamond Jewelry in its 2001 end-of-year jewelry marketing campaign
May 24, 2001

NEW YORK, USA - Waldman Diamonds Complete, the jewelry manufacturing and marketing division of the WDC Group, has announced it has released a new, Three-Stone Diamond Jewelry style for your past, your present and your future. This style will be featured in the 2001 end-of-year holiday season marketing campaign.

The new line will not only be spotlighted in WDC advertisements. The Diamond Promotion Service (DPS) has selected a pair of Three-Stone Diamond Earrings to be featured nationwide in one of the Diamond Trading Company print advertisements, which will begin running in fall 2001.

"That, of course, is excellent news, not only for our division, but for the entire staff at WDC," said Kenneth A. Friedman, Waldman Diamonds Complete's president.

The piece will be on display at the upcoming JCK Show in Las Vegas, taking place from June 1st through June 4th at booth #9144, as well as at the Continental Buying Group Jewelry Show.

"During the past year, we have invested major efforts in positioning WDC as a visible player in the pool of suppliers to the middle and higher end retail diamond and diamond jewelry market," Friedman said.

"In May of last year, we introduced our "Basics with a twist " jewelry line and only months later WDC unveiled its Ideal Cut Hearts for Eternity™ diamond brand. In November, we launched our exclusive design jewelry effort, called Reflexions by Jem Braggik™," he added.

Friedman pointed out that the WDC products and marketing campaigns has received wide coverage in the international jewelry trade press, in magazines such as the Rapaport Diamond Report, JCK, Modern Jeweler, GemKey Magazine, National Jeweler, New York Diamonds and others.

"Until recently, the WDC Group was recognized for its top service as a diamond manufacturer and dealer. The diamond and diamond jewelry retail market now realizes that we are a company that not only offers extensive loose diamond inventories but also provides complete and comprehensive jewelry product lines and the merchandising programs that go with them, "Friedman declared. "That's what vertically integrated service is all about."