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WDC launches "Hearts of Eternity™," a top-quality diamond brand July 2000 RAMAT GAN, ISRAEL - "Hearts of Eternity™," a brand featuring exclusively top-notch diamonds, has been launched on the market by WDC (Waldman Diamond Company) Group. The brand was displayed for the first time at the recent JCK Show in Las Vegas. At a time when so many diamond companies are searching for gimmicks to stand out in the crowd, WDC chose a rather conservative manner to distinguish itself—quality. The Ideal Cut Hearts of Eternity™ diamonds are accompanied by an American Gem Society (AGS) gemological grading report, which attests to their conforming to the coveted Ideal Cut triple zero (000) cut grade. The stones are available in weight categories varying from 0.25 carats to 3.00 carats. "The Hearts of Eternity program was designed for impact on our clients' customer-the end consumer," noted Nili Pisetzky, WDC's Hearts of Eternity™ program coordinator. "From our retail client's perspective, the program is a perfect sales tool to attract those buyers who are looking for the very best available." To aid its clients in selling the Hearts of Eternity™ brand, WDC has prepared a specially designed marketing support program. Clients are provided with a promotional kit that will assist them in guiding their customers toward the purchase of a Hearts of Eternity™ diamond. "These marketing tools we have prepared are designed to help our clients' customers recognize and understand the uniqueness of the Hearts of Eternity™ brand," Pisetzky said. At the head of the promotional package is a line that reads. "Representing the Hearts of Eternity™ brand in your stores will give you a head start over your competition." As part of the marketing package, WDC will provide its clients with special window displays, showcase displays, counter top displays, a special viewing module, a brochure, a Hearts of Eternity™ 'identity card', and a series of specially designed jewelry gift boxes. |