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DPS Three Stone Earrings Waldman Diamonds Complete's Three Stone Earrings were featured in our 2001 end-of-year, holiday season marketing campaign and spotlighted in WDC advertisements. The Diamond Promotion Service (DPS) selected this pair of Three Stone Diamond Earrings to feature nationwide in one of the Diamond Trading Company print advertisements, which ran in Fall 2001. "That, of course, is excellent news, not only for our division, but for the entire staff at WDC," said Kenneth A. Friedman, Waldman Diamonds Complete's president. The piece was on display at the JCK Show in Las Vegas, as well as at the Continental Buying Group Jewelry Show. "During the past year, we have invested major efforts in positioning WDC as a visible player in the pool of suppliers to the middle and higher end retail diamond and diamond jewelry market," Friedman said. "In May of last year, we introduced our "Basics with a Twist" jewelry line and only months later WDC unveiled its Ideal Cut Hearts for Eternity™ diamond brand. In November, we launched our exclusive design jewelry effort, called Reflexions by Jem Braggik™," he added. Friedman pointed out that the WDC products and marketing campaigns has received wide coverage in the international jewelry trade press, in magazines such as the Rapaport Diamond Report, JCK, Modern Jeweler, GemKey Magazine, National Jeweler, New York Diamonds and others. "Until recently, the WDC Group was recognized for its top service as a diamond manufacturer and dealer. The diamond and diamond jewelry retail market now realizes that we are a company that not only offers extensive loose diamond inventories but also provides complete and comprehensive jewelry product lines and the merchandising programs that go with them," Friedman declared. "That's what vertically integrated service is all about." |